Taco Bell Set to Launch in Japan with Shrimp Burritos & ‘Taco Rice’
Yo Quiero Taco Bell Tokyo! This U.S. restaurant chain first expanded its franchise to Japan in the 1980s, but the venture apparently flopped and the outlets were quickly closed.
Now the “Think Outside the Bun” chain is back – with local operator Asrapport Dining Co. planning to open a Taco Bell restaurant in Tokyo’s Shibuya district on April 21, the Wall Street Journal reports.
Additional stores are scheduled to open at other Japanese locations in the near future, the company said. In contrast to American Taco Bell outlets, the Japanese restaurants will feature open layouts allowing customers to observe their food being prepared.
As is typical for U.S. fast-food chains operating across the world, the menu will include special country-specific offerings. Among the Japan menu items will be a shrimp and avocado burrito and taco rice, which the company describes as “a plate of taco meat and vegetables served on top of rice.”